Central Coast Surf School
Central Coast Surf School contacted us about the free 14 day trial in October last year trying to get more bookings for the upcoming surf season.
After speaking to Kelly the owner, he had said they had tried a few Facebook campaigns in the past by boosting posts and never used to get much of a response to justify advertising consistently.
After looking over the ads they had previously created, I explained why the ads they had run in the past didn’t work and they agreed to go ahead with the trial, spending $10 per day for 14 day.
After brainstorming a few potential offers to create, we decided to run a special offer using the NSW Active Kids Voucher as an added incentive to take the risk out for parents.
We created a lead ad for them, which is an ad that opens up as a contact form in Facebook, and the person enters their details from there. The form is pre-filled so if Facebook has their information like email and phone number it will pre-fill those fields making it easy for the user to complete the form.
We decided this was easier as they would call each lead and arrange to book them in and explain how the Active Kids Voucher was to be used.
We ran 2 ad different ad creatives, testing a slideshow video of some images they had on their Facebook page as well as a still image. We also added retargeting audiences to their campaign, to capture the people who engaged on the ad or opened the lead form but did not submit it, just in case we caught them at the wrong time, they would have a chance to see the ad again and take action.
After the 14 days we ended up capturing 33 leads at a cost of $4.19 per lead. The offer was worth $100, and they managed to book in over half those leads to proceed with lessons, so you can understand how profitable the trial was for the business.
After the trial Central Coast Surf School continued using our services on a paid basis throughout the summer and said it was the busiest summer they had had in a long time.