Why Measuring Your Marketing Will Help Your Business Grow Quicker
One reason I love Facebook ads is the analytics, the data that comes back in each ad that you get.
We get to measure the impressions, the clicks, the click-through, the website views, the engagement on the ads, the video views and how much percentage of a video someone has watched.
We can measure things like how many people have filled an inquiry form out, how many people have sent you a message, how many people have purchased a product from your website.
There are so many different ways to track your results, and the reason why it's so important to track your results is so you can measure your ROI (return on investment).
Lets be honest, there's no point of throwing money into advertising your business if you're not going get a return on it. It's simple as that. You're just throwing money away.
There's this old saying that goes, 50% of my marketing budget's working, 50% is not, but I don't know which 50% it is. What happens if you've found that 50% that's working and take the budget from the 50% that's not working, put it into what's working, you've DOUBLED your business!!! It's as simple as that.
So that's why it's so important to measure your results and measure your return because if it's not working, then you can't afford to run it.
But on the flip side of that, if it is working, that's when we can scale our business. That's when we can start doubling, tripling the business by adding ad spend.
Because we know it works, it's basically risk-free investment in our business. And the best thing is by using Facebook Ads you don't have to spend thousands and thousands of dollars to find out what works.
We can start to spend $100 or $200 to test to find out what works, then scale that up. Scale it up to $10, $20, $30, $40, $100, $200 to $1,000 a day. Whatever you're comfortable spending as long as the return is still there.
This is why Facebook is so powerful. It's because you can easily get access to all your results and to make sure that your money is not going down the drain.
And what is working, we can amplify it and grow your business so much quicker and so much easier.