How to Generate Extra Business Online Through These Tough Times.
At the moment as business owners we are all filled with uncertainty and I feel more for bricks and mortar operators or people who rely on market stalls for their income as the possibility of a lock down will cripple a lot of businesses.
For myself, this time is a lot about adapting and transforming my own business to the needs of the times.
I understand the stress many business owners are feeling at the moment but these tougher times bring great opportunity.
While others are stressing and being reactive it’s time to be proactive and take control of the situation.
Creativity is the key and those who adapt and can transform the quickest will be the ones who are around well into the future.
Start to think outside the box and what you can offer. For example a Cafe can advertise a delivery service to locals, or pre made meals that can be delivered or picked up for dinner.
These could be purchased and booked online without a customer having to set foot in your store.
Yes it will take some thought and planning and a little trial and error but adapting to the situation.
Here are some ideas for the following types of businesses just to name a few.
- Butchers - Bulk packs of meat home delivered
- Fruit and Vege Shops/ Local Producers - Bulk packs of produce home delivered
- Clothes, Shoes or Homewares Retails - Adding an online shop to compliment your bricks and mortar store. Offer same day delivery to local area.
They key to going into the online space and competing is that your offer is great.
Offer your customers something the can't get elsewhere online, like free same day delivery. People will pay more for convenience and local service.
There are plenty of ways to adapt to this current situation and turn a negative into a positive and see your business thrive during the tough times.
The list of options is endless but it just takes a little drive to make things happen and sometimes the right help and guidance.
If you want to chat about how you can improve your online presence send me a message and I can help brainstorm some ideas you may have.
Feel free to give me a call on 0498 003 718 or send me an email at firstname.lastname@example.org and I'll be happy to have a chat to see how I can help your business.