Why Facebook Ads Haven't Worked For Your Business - Using Stock Images
From my experience, ads using images of the business owner or the team, either shot from a phone or professionally will outperform stock images every single time.
There are a couple of reasons they work best, first is that you are building a personal relationship with a prospective patient before they make the call whether to come see you. Most people will judge you by your photo and make sure they are comfortable in trusting you with their healthcare.
The other reason is that stock images stand out in the newsfeed as ads and people who have their ad filters on will scroll straight past. Having a native style natural image as an ad, fits in with the normal content of the newsfeed and they still have their guard down because they don’t realise they are looking at an ad.
If you are a business that sells transformations, like hairdressers, cleaners, and some trades use before and after shots as well so they can see the transformation that you have completed for the client.
How To Fix This Problem
Shoot a few different shots around your workplace or on job sites of you or your team. Make they are face to camera shots with a smiling face. Also get into a habit of taking before and after shots of your work and using those to showcase your work.