Why Facebook Ads Haven't Worked For Your Business - Not Advertising Consistently
Be there when people need you, not when you need them.
Not everybody is going to be ready when you need new clients or customers, so advertising consistently is key to being there when they need you.
It’s better to run a consistent smaller daily budget than to run bits and pieces here and there every 2-3 months. The Facebook Pixel and algorithm love consistency and will reward you.
How To Fix This Problem
Work out a marketing budget you’re willing to spend across the entire year and divide that into a daily budget and create campaigns that run continuously on a daily basis. This can be from as little as $5 per day to get traction.